Table of Contents
What is Cincoro?
Cincoro is a super-premium tequila launched in September 2019 by five NBA owners, including Michael Jordan.
- Michael Jordan: Principal owner of the Charlotte Hornets (co-owner starting in 2024)
- Jeanie Buss: Principal owner of the Los Angeles Lakers
- Wes Edens: Co-owner of the Milwaukee Bucks
- Wyc Grousbeck: Majority owner of the Boston Celtics
- Emilia Fazzalari: Founder and CEO of Cincoro Tequila, the company that developed Cincoro, and wife of Wyc Grousbeck
*NOTE: Serena Williams became a co-owner in May 2024.
The name "Cincoro" is a portmanteau of the Spanish words for "five" (cinco) and "gold" (oro).
In other words, Cincoro means "a golden (treasured) tequila made by five people"!
Here are the official photos and videos of the Cincoro.
Cincoro is famous for being the tequila that Kobe Bryant told Michael Jordan was "awesome"!
The details of this story are told in "The Last Text".
Main Products of Cincoro
Main Products of Cincoro are the five types listed in the table below.
*Note: Cincoro may also offer limited-time products from time to time.
| Type | Color | Aging | Aroma | Taste | Finish |
|---|---|---|---|---|---|
| Blanco | Radiantly crystal-clear with a silvery brilliance | Unaged | Delicately Aromatic With Notes Of Fresh Agave, Citrus, And A Hint Of Vanilla | Fresh Agave, Citrus, Grapefruit, Fresh Jalapeño | Citrus Undertones Balanced By Cooked Agave And A Faint Spiciness |
| Reposado | Light golden hue, reminiscent of pale honey | 8-10 Months | Subtle aroma of cooked agave, vanilla, caramel, and dried fruits | Cooked agave with subtle notes of honey, vanilla, a hint of pepper and white chocolate | Oak and spices give way to a long velvety finish |
| Añejo | Warm amber glow | Over 20 Months | Oak, sweet cooked agave, maple, orange rind | Complex, toasted oak, cooked agave, butterscotch, dark chocolate | Elegant, evolving over time. Cooked agave, dried fruits, baking spices |
| Gold | Unique, luminous, deep golden color | A Blend of our unaged Blanco and aged Reposado, Añejo and Extra Añejo | Aromatic and inviting notes of toasted oak, vanilla, cinnamon, roasted nuts, raisin, and spices | Delicious blend of sweet honey, vanilla, dried fruits, and spices, balanced with a buttery nuttiness | Cooked agave, cinnamon, chocolate, toasted almond, with a light ginger note |
| Extra Añejo | Luxurious, dark amber with reddish undertones | 40-44 Months | Rich toasted oak and cooked agave topped with notes of orange, coffee, and savory herbs | Roasted nuts, a medley of dried dark fruits | Elegant, extra long finish; drifting into wood and dried fruits |
The first Cincoro line, launched in September 2019, consisted of four varieties: Blanco, Reposado, Añejo, and Extra Añejo.
Subsequently, on September 14, 2022, Cincoro Gold (a blend of Blanco, Reposado, Añejo, and Extra Añejo) was announced and went on sale in October 2022.
Introduction Videos of Cincoro
Here are introduction videos of Cincoro.
In the video below, co-owner Serena Williams is shown drinking Cincoro.
Drinking Parties where Our Founder/CEO&CTO Hiroyuki Chishiro brought Cincoro
Here’s a look at the drinking parties where our Founder/CEO&CTO Hiroyuki Chishiro brought along some Cincoro.
October 11, 2025: Brought Cincoro Reposado to the NBA Meetup "Nao no Hako" (Japan)
He brought a bottle of Cincoro Reposado to the NBA meetup "Nao no Hako" on October 11, 2025.
Cincoro is perfect for celebrations, and everyone really enjoyed it!
March 22, 2026: Brought Cincoro x Los Angeles Lakers Special Edition Añejo to the NBA Meetup "Nao no Hako"
He brought a bottle of Cincoro x Los Angeles Lakers Special Edition Añejo to the NBA meetup "Nao no Hako" on March 22, 2026.
The Cincoro x Los Angeles Lakers Special Edition Añejo is a tequila released exclusively in Southern California.
He bought it as a souvenir during a business trip to Los Angeles!
We all enjoyed the Cincoro together!
He gave the empty Cincoro bottle to Kingsman, a Lakers fan!
Summary
We introduced "Cincoro," a super-premium tequila launched in September 2019 by five NBA owners, including Michael Jordan.
Be sure to try Cincoro!
