Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist "Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist" is the best-selling book for understanding Venture Capital (VC) financing. The authors of "Venture Deals" are Brad Feld and Jason Mendelson. If you are an entrepreneur, lawyer, student, or simply interested in the venture capital ecosystem, Venture Deals is for you. Venture Deals delves into how venture capital deals are structured, why certain terms matter (others do not), and more importantly, what motivates venture capitalists to propose certain outcomes. You will see the negotiation process through the eyes of two ...